Studio Noa Verhofstad

Bijenkorf

“Castle of Dreams”

For department store de Bijenkorf we designed the main window for the festive season 2016 under the title "Castle of Dreams". Our large-scale, blue-colored video installation brings to life a true love story that features the royal family, a drunken butler and a lion that protects the presents. As the story unfolds behind the store windows, passers-by are stopped in their tracks, curious to follow this lively tale.